Want to be notified when a contact is no longer with company?

Knowing if a contact is no longer with a company can help you in many ways Proactively identifying when a buyer has left an open opportunity to help you spot deals at riscIdentifying opportunities when customers (potential champions) have joined new companies Identifying all potential out-of-date contacts With the new Data Validation integration between Dynamics … Continue reading Want to be notified when a contact is no longer with company? →

How to build your own subscription form in Dynamics 365 Marketing

Not all of your marketing contacts are necessarily interested in all of your communication. Letting them select what communication they will want to receive can increase your customer satisfaction and retention. This is done via a Subscription Center. A Subscription Center is basically a Marketing Page that known contacts can use to manage their communication … Continue reading How to build your own subscription form in Dynamics 365 Marketing →

Forms Pro enhancements

Microsoft Forms Pro is a simple yet comprehensive survey solution that builds on the current survey-creation experience of Microsoft Forms in Office 365. It has added functionality that supports businesses seeking to transform customer, product, and employee experiences. Forms Pro has robust tooling to support deeper analytics and insights with integration across your tools, such … Continue reading Forms Pro enhancements →

First Look: The New Spam Score Prediction in Dynamics 365 for Marketing

The new spam score feature in Dynamics 365 for Marketing helps you get your marketing messages past the spam filters. It applies artificial intelligence to analyze the content of your marketing email message, and then generates a score that predicts how likely the message is to be flagged by content-based spam filters. To enable the … Continue reading First Look: The New Spam Score Prediction in Dynamics 365 for Marketing →

First Look: A/B testing in Dynamics 365 for Marketing

Dynamics 365 for Marketing gets better and better. We just published a bunch of features for you to preview. One of these is the highly awaited A/B testing feature. You can use email A/B testing to test two slightly different email designs on a small part of your target segment to find out which design … Continue reading First Look: A/B testing in Dynamics 365 for Marketing →

Early access to 2019 release wave 2 capabilities is now available

We have now enabled early access to new capabilities included in the Dynamics 365 2019 release wave 2, October update including end-user impacting features that will be enabled by default. Early access allows customers and partners to try and validate these new features in a non-production environment. To prepare for these changes with confidence, were … Continue reading Early access to 2019 release wave 2 capabilities is now available →

Session Registrations in Dynamics 365 for Marketing

Dynamics 365 for Marketing comes with a sample website for Events, hosted on the Dynamics 365 Portal. Out of the box, this website allows visitors to register for an event, but not register for the individual sessions of the event. However, now you can enable registering for sessions too in a two step process. Step … Continue reading Session Registrations in Dynamics 365 for Marketing →

How to build a segment off of a static marketing list

Segments is the starting point of customer journeys in Dynamics 365 for Marketing. The segment builder is a very powerful tool to build even the most complex dynamic segments. However, I often get asked how to build the most simple segment - a segment built off of a static marketing list. This will enable scenarios … Continue reading How to build a segment off of a static marketing list →

Comparison: Dynamics 365 for Marketing and ClickDimensions

Until 2018 customers in need of marketing automation with their Dynamics 365 had to opt for third-party solutions, like ClickDimensions. Now many Dynamics 365 customers are looking at Dynamics 365 for Marketing to turn prospects into business relationships, for reasons like cloud architecture, intelligence, performance, vendor strategy and more. The features in Dynamics 365 for … Continue reading Comparison: Dynamics 365 for Marketing and ClickDimensions →