Month: January 2023

Using Predictive Lead Scoring in Dynamics 365 Marketing

Many a time I have been asked about lead scoring in Dynamics 365 Marketing. Sellers thrive off of good leads, and marketers will want to hand over quality leads. Since the launch of the Dynamics 365 Marketing app you could create manual lead scoring models. Thats all good if you don’t need a model that … Continue reading Using Predictive Lead Scoring in Dynamics 365 Marketing →

A closer look at predictive lead scoring in Dynamics 365 Sales Insights

Imagine this: you have thousands of leads, and only so many sellers. A seller can only work through a set number of leads. Your sellers might not get through all of the leads on their list. You risk wasting time on the low quality leads, and never get to the high quality leads. If sales … Continue reading A closer look at predictive lead scoring in Dynamics 365 Sales Insights →