Design compelling emails and send them quickly from Dynamics 365

Often times I’ve been asked what to do if you want to design a compelling email and send from Dynamics 365. The email editor in the Sales app is surely an option, but perhaps falls short on design options. The answer is – use the new Send Now capability in the Dynamics 365 Marketing app … Continue reading Design compelling emails and send them quickly from Dynamics 365

How to build your own subscription form in Dynamics 365 Marketing

Not all of your marketing contacts are necessarily interested in all of your communication. Letting them select what communication they will want to receive can increase your customer satisfaction and retention. This is done via a Subscription Center. A Subscription Center is basically a Marketing Page that known contacts can use to manage their communication … Continue reading How to build your own subscription form in Dynamics 365 Marketing

First Look: The New Spam Score Prediction in Dynamics 365 for Marketing

The new spam score feature in Dynamics 365 for Marketing helps you get your marketing messages past the spam filters. It applies artificial intelligence to analyze the content of your marketing email message, and then generates a score that predicts how likely the message is to be flagged by content-based spam filters. To enable the … Continue reading First Look: The New Spam Score Prediction in Dynamics 365 for Marketing

First Look: A/B testing in Dynamics 365 for Marketing

Dynamics 365 for Marketing gets better and better. We just published a bunch of features for you to preview. One of these is the highly awaited A/B testing feature. You can use email A/B testing to test two slightly different email designs on a small part of your target segment to find out which design … Continue reading First Look: A/B testing in Dynamics 365 for Marketing

Session Registrations in Dynamics 365 for Marketing

Dynamics 365 for Marketing comes with a sample website for Events, hosted on the Dynamics 365 Portal. Out of the box, this website allows visitors to register for an event, but not register for the individual sessions of the event. However, now you can enable registering for sessions too in a two step process. Step … Continue reading Session Registrations in Dynamics 365 for Marketing

How to build a segment off of a static marketing list

Segments is the starting point of customer journeys in Dynamics 365 for Marketing. The segment builder is a very powerful tool to build even the most complex dynamic segments. However, I often get asked how to build the most simple segment - a segment built off of a static marketing list. This will enable scenarios … Continue reading How to build a segment off of a static marketing list