Personalizing emails to your contacts can make a difference. Personalization in Dynamics 365 Marketing Outbound is done with field expressions. You can have, at most, two hops (periods) in your field expressions - meaning you can traverse the data model only so far (e.g. from contact to account to account name - but not from … Continue reading Content personalization in Dynamics 365 Marketing real-time
Personalization is more important than ever. Your audience expects you to be personal and relevant. I recently received a question about how we can create dynamic email signatures (or salutations) that not only includes dynamic texts, but also dynamic image(s) - e.g. a picture of the "sender", e.g. the recipients account manager. With the new … Continue reading Personalized signatures in Dynamics 365 Marketing
Creating personalization (adding dynamic fields to emails) in real time marketing requires some understanding of the Dataverse data model. You will need to know a little about tables (entities) and relationships to target the right personalization field. To help marketers easily add common personalization fields to an email, we have added a new feature: Pre-defined … Continue reading First look: Personalize content using pre-defined tokens (Preview)
Dynamics 365 Marketing's real-time marketing features offer powerful personalization capabilities. With the newly added List capability we can send our contacts personalized mails with e.g. a list of the orders they have with us. Lists (each) statements allows us to format and display repeated content for a given table. We can add the code required … Continue reading Dynamic lists are here
Dynamics 365 is designed to help you activate digital selling and personalize customer experiences. The building blocks are all built on one platform (Microsoft Dataverse) and powered by AI, which eliminates the need for connectors, and makes it easy to configure a connected and intelligent customer experience. In this blog post we will look at … Continue reading Sending personalized surveys from Dynamics 365 Marketing
Sending personalized content to customers is a great way to increase engagement. In the upcoming April Public Preview of Dynamics 365 Marketing, we are extending the personalization capabilities of Dynamics 365 Marketing. Advanced dynamic content is key to delivering highly personalized messages to customers. But the complexity of setting up dynamic content can decrease productivity. … Continue reading Author dynamic content with ease through a new point-and-click interface
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